Strategic Management in Burberry Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management in Burberry - Essay Example This paper illustrates that Burberry is focusing on cost-effective measures and maintenance of quality. Burberry promotes efficient sourcing of goods and competitive prices. The strategic team of Burberry group has a clear plan for creating brand awareness and sustained brand aura. The apparel company is investing in a diversification of product lines. Burberry is using technological innovation to cope with the changing consumer needs. The management personnel is developing software has made it easy to monitor progress and superior designs besides marketing the products. Unlike in the last many decades, it is harder to earn consumer loyalty in the modern times. This means that the company needs to work extra hard to maintain the high standards of the brand. This shall entail changing the products lines and options. This shall make the consumers feel accommodated. The constant evaluation of the product lines makes the organization to adjust to the evolving needs of the customers. The company needs to expand the product portfolio. This entails removing outdated parts of the product line. Burberry must constantly research on their products in order to update the product lines. Burberry has had a strong brand over the years. This can cause the company to win awards and consumer loyalty. However, the competition from emerging companies and rivals has caused the company to reinvent its marketing and operational strategies. The company is using celebrities, promotions, and advisement to appeal to customer besides establishing its brand through durable and competitive products. The company has enormous opportunities for expanding the product lines and targeting all classes in the society in increasing its revenues. Burberry is globally renowned for influencing the luxury sector. The organization plays a principal role in designing and marketing the market-wear by women and men. The company also specializes in the children wear categories. The company had a robust distr ibution network that entails diversified retail stores. The company has invested in wholesale and other licensing channels globally. The organization operates it businesses by channels, regions, and products. The Burberry group has strong distribution systems in Spain, Asia, Europe and Americas through selective distributive channels. Burberry has licensed third parties for the process of production and distribution of products that carry its trademark. The head-quarter of the company is in London, United Kingdom. The purpose of this essay is to review the strategic management of Burberry group.

Graduate School of Mechanical Engineering Personal Statement for

Graduate School of Mechanical Engineering for Admission - Personal Statement Example My short-term plan is to get admission in the Master’s in Mechanical Engineering program to gain new knowledge and refine my existing knowledge of all subjects related to this field of study some of which include engineering mechanics, circuits and motors, engineering thermodynamics, manufacturing engineering, and machine design. My long-term goal is to work as a mechanical engineer in some well-renowned organization. I have collected information about different universities and programs that can serve my interests and have concluded that a higher education in Mechanical Engineering from the University of Illinois at Chicago would be the most suitable option for me to fulfill my educational and professional goals. My interest in teaching developed since I was a child and was studying in a grammar school. Ever since I can remember, my dad used to take my brothers and me near the train tracks, the airport, or parking lots with classic muscle cars. I used to feel very excited about all that stuff. The sheer power, creativity, and accuracy that went into making these machines were all simply incredible. Years later, my parents took our family to Florida. A location that was my dad’s favorite place to visit, Cape Canaveral, very quickly became mine as well. Posters, pennants, LEGOs, models (die-cast and hand-made), and drawings all of which pertained to some sort of automotive machine, airplane, water vessel, or spacecraft became my center of attention. One could say that I am simply and more than anything in love with engines and their mechanical composition. This is the reason for me to step into the field of engineering at graduation level. Now when I have almost finished my graduation, a higher degree in a particular engineering dimension would play a vital role in increasing my knowledge, as well as in making me a knowledgeable ad successful mechanical engineer. I am interested in getting my master’s degree from the University